7 Ways To Use Google Trends For SEO & Content Marketing

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Google Trends is a remarkably beneficial tool for keyword research study, especially when using innovative search alternatives that are essentially hidden in plain sight.

Explore the various Google Trends menus and choices and discover relatively limitless methods to get more keyword search volume insights.

Learn new methods to open the power of among Google’s most important SEO tools.

The Value Of Google Trends

While Google Trends is precise, it does not reveal the quantity of traffic in actual numbers.

It reveals the numbers of queries made in relative portions on a scale of no to 100.

Unlike Google Trends, paid SEO tools supply traffic volume numbers for keywords.

However those numbers are only approximates that are extrapolated from a mix of web traffic data companies, Google Keyword Planner, scraped search results page, and other sources.

The clickstream data usually comes from anonymized traffic data acquired from users of particular pop-up blockers, web browser plugins, and some complimentary anti-virus software application.

The SEO tools then use an estimation that represents their finest guess of how that information associates with Google keyword search and traffic volume.

So, even though paid SEO tools supply estimates of keyword traffic, the information presented by Google Trends is based upon actual search inquiries and not guesses.

That’s not to say that Google Trends is much better than paid keyword tools. When used together with paid keyword tools, one can get a near-accurate idea of true keyword search volume.

There are other functions in Google Trends that can help dial in accurate segmentation of the keyword data that assists to understand what geographic locations are best for promotional efforts and also find brand-new and trending keywords.

How To Utilize Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of absolutely no to 100.

You can’t actually understand if the pattern is reporting hundreds of keyword searches or thousands due to the fact that the graph is on a relative scale of no to one hundred.

Nevertheless, the relative numbers can have more suggesting when they are compared with keywords for which there are known traffic levels from another keyword expression.

One way to do this is to compare keyword search volume with a keyword whose precise traffic numbers are currently known, for instance, from a PPC project.

If the keyword volume is particularly big for which you don’t have a keyword to compare, there’s another way to discover a keyword to use for contrast.

A comparison keyword does not have to be related. It can be in a totally various vertical and could even be the name of a trending celeb.

The important thing is the basic keyword volume data.

Google releases a Google Trends Daily Trends webpage that shows trending search inquiries.

What works about this page is that Google provides keyword volumes in numbers, like 100,000+ searches daily, etc.

Example Of How To Pinpoint Search Volume

I’m going to use the search expression [how to lose weight] as an example of how to utilize Google Trends to get a close idea of real search volume.

The way I do it is by using known search volumes and comparing them to the target keyword phrase.

Google offers search volumes on its trending searches page, which can be adjusted for what’s trending in any nation.

On this particular day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football player (keyword phrase [Bret Favre News] was trending with 20,000+ searches.

Step 1. Find Search Patterns For Target Keyword Phrases

The target keyword expression we’re researching is [how to lose weight]

Below is a screenshot of the 1 year pattern for the target keyword phrase:

Screenshot from Google Trends, September 2022

As you can see, it’s a relatively steady pattern line from September 2021 to September 2022.

Then I included the 2 keyword phrases for which we have a close search volume count to compare all 3, however for a 24-hour period.

I utilize a 24-hour period since the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword expression, with a red trend line, is ideal in the middle, in between the keyword phrases [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above comparison tells us is that the expression [how to lose weight] has a keyword volume of more than 20,000+ searches however less than 50,000+ searches.

The relative search volume of [how to reduce weight] is 50% of the keyword phrase [Ana De Armas]Because we know that [Ana De Armas] has a search volume of around 50,000+ searches on this specific day, and [Bret Favre News] has a search volume of 20,000+ questions on the same day, we can say with affordable precision that the keyword phrase, [how to reduce weight] has roughly a day-to-day search volume of around 30,000 on a typical day, offer or take a couple of thousand.

The actual numbers could be greater because Google Trends reveals the highs and lows at specific points of the day. The overall for the day is most likely higher.

The above hack isn’t 100% accurate. But it suffices to offer a strong ballpark idea and can be used to compare with and validate extrapolated information from a paid keyword research tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Trends

There are two basic methods to look at the keyword information: extended across over longer periods of time and much shorter time periods.

Long Period Patterns

You can set Google Trends to show you the traffic patterns extending back to 2004. This is important for revealing you the audience trends.

  • Upward Long-Term Trends: If a pattern is regularly increasing, this indicates you need to focus energy on developing content for this trend.
  • Downward Long-Term Trends: If the trend line is steadily moving down, then it might be a signal that audience content consumption is altering.

For example, evaluation this five-year pattern for [WordPress] the search term, WordPress the software, and WordPress the site:

Screenshot from Google Trends, September 2022

There’s a clear down trend for WordPress in all three variations.

The downward trend extends to related phrases such as:

  • WordPress themes.
  • WordPress plugin.
  • WordPress hosting.

There are lots of reasons that search trends decrease. It can be that people lost interest, that the interest went elsewhere or that the pattern is obsolete.

The digital electronic camera product classification is a fine example of a down spiral caused by a product being replaced by something else.

  • The digital electronic camera triggered the recession in look for standard analog cams.
  • The iPhone began the down spiral of the digital video camera.

Understanding which way the wind is blowing could assist a content online marketer or publisher comprehend when it’s time to bail on a topic or item category and to pivot to upward-trending ones.

Related: Material Marketing: The Ultimate Beginner’s Guide

3. Related Topics And Inquiries

Google Trends has 2 fantastic features, one called Associated Topics and the other Related Queries.


Topics are search inquiries that share an idea.

Identifying associated subjects that are trending upwards works for learning how an audience or consumer demand is shifting.

This details can, in turn, offer ideas for content generation or new item selections.

According to Google:

“Associated Subjects

Users searching for your term also searched for these topics.

You Can View by the Following Metrics

Leading– The most popular topics. Scoring is on a relative scale where a value of 100 is the most commonly searched subject and a value of 50 is a subject searched half as typically as the most popular term, and so on.

Increasing– Associated subjects with the most significant increase in search frequency since the last time period.

Results marked “Breakout” had a tremendous increase, probably due to the fact that these subjects are brand-new and had couple of (if any) prior searches.”

Related Queries

The description of Related Queries resembles that of the Associated Topics.

Leading inquiries are typically the most popular searches. Rising Queries are inquiries that are ending up being popular.

Screenshot from Google Trends, September 2022

The information from Increasing Inquiries are fantastic for staying ahead of the competitors.

4. Short-Term Trends Can Bring Enormous Traffic

Seeing keyword patterns in the short view, such as the 90-day or perhaps 30-day view, can reveal valuable insights for capitalizing on quickly changing search patterns.

There is a ton of traffic in Google Discover along with in Google News.

Google Discover is connected to trending subjects connected to searches.

Google News is of the moment in regards to existing occasions.

Websites that target either of those traffic channels take advantage of understanding what the short-term trends are.

An advantage of seeing short-term patterns (thirty days and 90 patterns) is that specific days of the week stand apart when those searches are popular.

Understanding which days of the week interest spikes for a given topic can assist in planning when to release specific kinds of subjects, so the material is right there when the audience is searching for it.

5. Keywords By Category

Google Trends has the performance for limiting keyword search query stock according to classification topics.

This provides more precise keyword data.

The Classifications tab is important because it fine-tunes your keyword research study to the proper context.

If your keyword context is [autos], then it makes sense to appropriately refine Google Trends to reveal just the data for the context of car.

By narrowing the Google Trends data by category, you will have the ability to find more precise info related to the subjects you are investigating for content within the correct context.

6. Identify Keyword Data By Geography

Google Trends keyword info by geographic place can be utilized for determining what locations are the very best to outreach to for site promotion or for customizing the content to specific regions.

For instance, if specific sort of items are popular in Washington D.C. and Texas, it makes sense to intend advertising activity and localized content to those locations.

In fact, it might be helpful to focus link-building marketing activities in those locations first since the interest is higher in those parts of the nation.

Keyword popularity info by region is important for link building, content creation, content promo, and pay-per-click.

Localizing material (and the promotion of that content) can make it more pertinent to individuals who have an interest in that content (or item).

Google ranks pages according to who it’s most appropriate, so integrating geographic nuance into your content can assist it rank for the a lot of people.

7. Target Browse Intents With Search Types

Google Trends provides you the ability to more fine-tune the keyword data by segmenting it by the type of search the information comes from, the Search Type.

Refining your Google Trends research study by the kind of search enables you to get rid of the “sound” that might be making your keyword research study fuzzy and assist it end up being more precise and significant.

Google Trends data can be fine-tuned by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a great method to recognize search patterns for material with the word “how” because a lot of individuals search on Buy YouTube Subscribers using phrases with the words “how” in them.

Although these are searches conducted on Buy YouTube Subscribers, the patterns information works because it reveals what users are searching for.

A Google Trends look for how, what, where, when, why, and who shows that search inquiries starting with the word “how” are by far the most popular on Buy YouTube Subscribers.

Google Trends restricts comparisons to 5 keywords, so the following screenshot leaves out that word.

Screenshot from Google Trends, September 2022 If your keyword expressions involve training content that utilizes words like” how to,”improving your research study with the Buy YouTube Subscribers search type may supply useful insights.

For instance, I have actually found that Buy YouTube Subscribers Search programs more pertinent “related subjects” and “associated queries” data than investigating with “web search” selected.

Here’s another example of how utilizing various kinds of search types assists improve Google Trends data.

I did the exact same how, what, where, when, why, and who browses but this time using the News Browse refinement.

Screenshot from Google Trends, September 2022 The search patterns in Google News are remarkably various than the search patterns on Buy YouTube Subscribers. That’s because individuals wish to know the”what “and”how”types of info in Google News. When producing content related to news, recognizing the proper angle to report

a news product is essential. Knowing that the words”what”or” who”are most relevant to a subject can be beneficial for crafting the title to what the readers are most thinking about. The above is the view of search questions for the previous 90 days. When the very same keywords are

searched utilizing the 5-year point of view, it becomes clear that the “who”

type keywords tend to increase according to present occasions. As an example of how existing occasions affect trends, the greatest spike in searches with the word”who”

happened in the days after the 2020 governmental election. Every Search Type question refinement shows a various help to improve the outcomes so that they reveal more accurate details. So

, give the Search Type selections a shot because the details that is provided might be more accurate and beneficial

than the more general and potentially noisy”web search “version. Unlock The Hidden Power Of Google Trends Free tools are generally considered to be less useful than paid tools. That’s not necessarily the case

with Google Trends. This post lists 7 methods

to discover useful search-related trends and patterns that are absolutely precise, more than some search-related data from paid tools.

What’s especially noteworthy is that this article just starts to scratch the surface area of all the information that’s readily available. Check out Google Trends and find out extra ways to blend different search patterns to obtain even more helpful details. More Resources: Featured Image: Studio Romantic/Best SMM Panel