An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio)

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If you have not heard, Looker Studio has replaced the popular Google Data Studio brand name.

While Google Data Studio made reporting easier for lots of online marketers, it definitely had its constraints.

As a brand’s marketing technique evolves and ends up being more complex, so does the sophistication of its reporting requirements.

If you’re anything like me, you’re likely tired of costs hours upgrading the very same spreadsheets monthly.

Often, more time is spent pulling a report than supplying real insights.

When this occurs, we’re doing a disservice by spending more time “doing” and less time actually analyzing the data.

There needs to be a much better way, right?

This extensive Looker Studio guide will teach you how to create and personalize action-oriented reports based on your own data.

What Happened To Google Data Studio?

Originally presented in beta mid-2016, Google Data Studio is a totally free data visualization tool.

Lots of online marketers have actually utilized this tool for many years to merge and envision data sets from several channels.

But now, you’ll discover that Data Studio is no longer referenced. Where did it go?

Google officially rebranded its Data Studio product to be called Looker Studio in October 2022.

In their main statement, Google mentioned:

“We are unifying our organization intelligence item family under the Looker umbrella, uniting Looker, Data Studio, and core Google technologies like expert system (AI) and machine learning (ML). Looker Studio is still totally free, and has the very same functions as Data Studio.”

What Is Google Looker Studio?

Google Looker Studio (previously Data Studio) synchronizes all of your information sources into one unified reporting experience.

It allows users to create helpful and visual control panels that are easy to analyze, share, and personalize.

Essentially, Looker Studio helps exceed data visualization. It’s intended to assist online marketers make more data-driven choices for their clients and brands alike.

Presently, Looker Studio supports over 800 various information sources, together with 600+ information adapters.

Looker Studio Vs. Data Studio

While Looker Studio promotes many of the exact same features as the previous Data Studio, the new name likewise brings new features.

  • Free variation and Pro variation (paid).
  • Different modeling technique (LookML).
  • Looker combination with Google Sheets.
  • More versatile data modeling features.
  • Supports 50+ SQLs and databases.
  • Merging features from different data sources.

One of the essential differences in between Looker and Data Studio is the way data is designed. Looker Studio utilizes LookML (Looker Modeling Language).

The 2nd key difference that the majority of marketers will benefit from is the new and better information merging features from Looker.

In Data Studio, it allowed for information sources to be combined.

However, the biggest drawback of this was that the blending feature was based upon a left external sign up with and typically didn’t mix data in a manner that online marketers needed.

It was a tiresome procedure that left many to invest more time by hand importing their information into a Google Sheet, then connecting that source to Data Studio.

Sounds aggravating, right?

Looker Studio, on the other hand, needs SQL databases to incorporate any source. This means that raw information is passed into a database, making it a lot easier for Looker to combine data from various sources.

The result? A quicker, more meaningful way to visualize data from all your various marketing sources in an easy-to-digest format.

Beginning With Looker Studio

There are a few key areas to ensure your very first Google Looker Studio report is a success. These include:

  • Selecting a design template or control panel.
  • Linking information sources.
  • Selecting metrics that matter.
  • Sharing reports.

Looker Studio Templates

The very first thing to do is to select a design template.

To gain access to Looker Studio, visit Looker Studio utilizing your chosen Google Account. This should be the account that you access your Google Analytics, Browse Console, Google Advertisements, and so on.

Looker Studio supplies a variety of templates to get you began.

If you’re new to Looker Studio, it is essential to select a design template based upon the kind of information being represented.

Screenshot from Looker Studio, December 2022 With any template, you have the capability to tailor products and fonts to produce a more constant report. The appeal of these reports is that multiple pages can be included. Don’t seem like your whole marketing story requires to be

revealed on one page! Every client has different needs, and their reporting needs to be no different. The most effective path I have actually found is to use and modify various control panels based upon who the

designated audience is. For example, I may create a different dashboard or report page if I’m speaking with a CMO vs. an Item Marketing Manager. Why?

Depending on the role of who you’re talking with, they will understand and interpret data in different ways.

A CMO, for example, doesn’t require to know the “in the weeds” information. They want to know what channels are working, what’s not, and if they’re on track to satisfy their objectives.

Link A Data Source

Now that you’ve chosen a design template, it’s time to connect your information sources.

To include a port to your template, go to Resource at the top navigation, then click Manage added information sources. Then, you’ll click + Add A Data Source.

Screenshot from Looker Studio, December 2022

There are presently 24 various Google ports, such as Google Analytics, Google Advertisements, Google Sheets, BigQuery, and more.

Nevertheless, you’re most likely using other platforms like social media, third-party tools, CRM systems, and more.

For those non-Google adapters, Looker Studio can connect over 650 different data sources from their partner adapters!

Screenshot from Looker Studio, December 2022 By utilizing the ports, it takes the manual tasks and synchronizes all information for you! It ‘d be impossible to list all the available information sources here, however a few of the primary ones I have actually used in the past consist of: Supermetrics adapters for: Buy Facebook Verification+Buy Instagram Verification Insights. Microsoft Marketing. Advertisement +Google Analytics

  • Data. Position Tracking.
  • And many more.
  • SEOMonitor. CallRail.
  • Salesforce.
  • HubSpot.
  • Most of these
  • information sources come
  • from third-party connectors.
  • Keep in mind that a lot of them: Extra expense. Can decrease reports. Metrics are sometimes deprecated,

    • meaning it is crucial
    • to remain on top of any modifications to your report and rebuild metrics if required. When adding an information source, you’ll be asked to license the connection in between accounts.

    Choosing Metrics That Matter Speaking of metrics– they matter. Let’s be real, the worst is when customers open reports and

    see a total data dump. While Looker Studio is entirely adjustable, this does not mean we ought to be revealing all metrics offered. Does your customer care about return on marketing invest (ROAS)? Make certain to include

    metrics such as spend and profits. How about overall brand name awareness? Consist of pre-click metrics such as impressions, clicks, CTR, view rate, etc.

    By communicating the proper metrics and insights based on objectives, it reveals the client that you are listening to them. A win-win for everybody!

    How To Modify A Report

    Now that you have actually connected your information sources, it’s time to tailor that report!

    Let’s examine this Google Advertisements design template as an example.

    Initially, you’ll wish to ensure you remain in the “Edit” mode and not “View.”

    Screenshot from Google Ads, December 2022

    You can start tailoring your report by using the data field sets on the right-hand side.

    If you’ve picked a template like the one above, the primary step is to alter the information source for each chart you wish to pick.

    Screenshot from Google Advertisements, December 2022 From there, you can select from any of the different

    information fields from your chosen information source to change any visualization. Not just can you produce and edit charts and tables in Looker Studio, but the capability to choose the feel and look of a report is a game-changer for clients. It provides a sense of consistency across an organization.

    A few methods to individualize the design of your report consist of: Font and background color. Changing contrast metric colors. Text padding to line up either

  • left, center, or right.
  • Pro suggestion: If you wish to change all scorecards or
  • charts simultaneously, just pick all at the same time prior to.
  • The design changes will apply to all selections. Another time-saver! In this example, I changed the report background

    , scorecard colors, and label fonts to produce brand standard consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" An Extensive Guide To Start With Looker Studio(The New Google Data Studio )"/ > If you’re new to Looker Studio

    , it will require time, experimentation, and perseverance to

    produce a report visual that meets your reader’s expectations. Do not get dissuaded along the method! Adding Report Filters An effective way to group several visualizations together is by adding report and page filters. For example, if you desired all tables and charts to change when editing the date range, you might add a Date Range icon and set it to “Report Level.”

    This indicates that if the report is comprised of multiple pages, whenever the date range is upgraded, all chart data updates together with it.

    For instance, if you wanted to dive into Campaign Type efficiency, there’s a filter for that!

    Merely browse to the toolbar and select Include a control > Drop-down list and add the Control field of “Campaign type” as your filter.

    < img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Choose various filters for your data to drill down more granularly."/ > This allows you to filter the information on that specific page by project type.

    For instance, if you wanted to show how Browse carries out compared to Buy YouTube Subscribers, you ‘d pick from the dropdown in

    that filter. By default, filters included are at a page level. If you want to make the filter report-level( suggesting the filter would appear on each page of your report), just right-click the filter and pick Make report-level.

    Produce A Chart

    If you’ve gotten comfy with your Looker Studio experience, let’s dive into how to produce a chart from scratch.

    The advantage of developing a custom-made chart is that you’re in full control from the beginning of visualizing exactly what matters most.

    The first step is to consider who will read this report. Keep in mind to include what data is necessary to them.

    Your chart needs to tell a story, and it depends on you to imagine that successfully.

    For instance, you might want to include an “Introduction” table that incorporates the main metrics or essential efficiency indicators (KPIs) that matter to them.

    To create a chart, click “Insert,” which will reveal you all the various charts to pick from. These consist of:

    • Time series.
    • Bar chart.
    • Pie chart.
    • Tables.
    • Scorecards.
    • Bullet charts.
    • Much more.

    In this example

    , I wish to select a basic bullet chart to add to my CMO Overview page. The objective of this chart is to reveal if we met our

    regular monthly goal of app installs. The first step is to pick the metric you’re determining. In this case, I picked” Installs.” To make this bullet chart effective, you need to add your target/goal. Make sure to examine package that says”Program Target.”Then, I input different range limits to reveal the progress.

    I kept the last range the like the target value. You can also put the last variety as a higher value than your target, particularly if you exceed that target value.

    So, what does this chart state? It represents that our objective was 5,500 app installs for the month of November. According to the bullet chart, they were close to striking their objective but didn’t rather make it.

    Often easy charts are all you need to represent the necessary information. Like all other aspects of Looker Studio, you can customize the style of any chart, table, or aspect as I did above.

    Sharing Reports

    The following choices are available for sharing a Looker Studio report:

    • Welcome people.
    • Set up email shipment.
    • Get report link.
    • Embed report.
    • Download report.

    < img src="https://cdn.Best SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="A Thorough Guide To Start With Looker Studio(The New Google Data Studio)"

    / > If you want to invite individuals to access the report in real time, it is essential to examine the share settings. To include somebody through email, it should be a Google account e-mail. They can be added as a “Viewer”or an”Editor.”

    • Another information safety measure Looker Studio added was how links to the report can be shared. You can select from: Limited. Only individuals who you have shared the report with can open the link. Unlisted. Anybody on the internet with the link can view(or edit– select this setting thoroughly). Public. Anybody on the internet with the link can discover and see(or modify– choose this setting carefully).

    Another cool feature Google added is the choice to restrict sharing in the following alternatives. In the share settings, click the”gear”icon in

    • the right-hand corner: Prevent editors from changing access and including brand-new individuals.
    • Disable downloading, printing, and copying for viewers.

    < img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="An In-Depth Guide To Begin With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="An In-Depth Guide To Start With Looker Studio (The New Google Data Studio)"/ > I typically advise examining the very first box to prevent editors from changing gain access to or including new people.

    By doing so, it permits us to keep control of the report settings and the integrity of report changes.

    Begin With Looker Studio Now

    Hopefully, this introduction to Google Looker Studio will empower you to feel more positive in producing tailored reports for your customers and brand names.

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    Included Image: RomanR/Best SMM Panel