Engagement Rate Calculator + Guide for 2023

Posted by

Engagement rates are the currency of the social media marketing market.

Sure, vanity metrics like fans and impressions count for something. But engagement metrics like the variety of likes and comments provide your social networks efficiency perspective.

That’s why engagement rate is typically used as a selling point in influencer marketing media packages, or to evaluate a social project’s roi. However there are a couple of various methods to calculate it.

Keep reading to learn more about social networks engagement rates– and use our free engagement rate calculator to find out how well your accounts are doing.

Benefit: Utilize our complimentary engagement rate calculator to learn your engagement rate 4 ways quick. Calculate it on a post-by-post basis or for a whole campaign– for any social network.

What is engagement rate?

Engagement rate is a social media marketing metric that measures the quantity of interaction a piece of material (or a campaign, or an entire account) gets compared to reach or fans or audience size.

When it pertains to social media analytics, follower growth is essential, but it does not indicate a lot if your audience does not care about the material you publish. You need remarks, shares, likes and other actions that show your content is resonating with the people who see it.

What else counts as engagement? You might pick to include all or a few of these metrics when computing your engagement rate:

  • reactions
  • likes
  • comments
  • shares
  • saves
  • direct messages
  • points out (tagged or untagged)
  • click-throughs
  • clicks
  • profile gos to
  • replies
  • retweets
  • quote tweets
  • regrams
  • link clicks
  • calls
  • texts
  • sticker label taps (Buy Instagram Verification Stories)
  • emails
  • “Get Directions” (Buy Instagram Verification account only)
  • use of top quality hashtags

Free engagement rate calculator

Are you ready to determine your engagement rate? Our complimentary engagement rate calculator will assist.

Utilize the calculator All you need to utilize this calculator is Google Sheets. Open the link, click the File tab and select Make a copy to start filling out the fields.

To compute the engagement rate of a single post, input 1 in No. of Posts field. To calculate the engagement rate of several posts, input the total number of posts in No. of Posts.

6 engagement rate formulas

These are the most common formulas you’ll need to determine engagement rates on social networks.

1. Engagement rate by reach (ERR): most common

This formula is the most common method to compute engagement with social networks material.

ERR measures the portion of people who chose to interact with your material after seeing it.

Utilize the very first formula for a single post, and the second one to compute the typical rate across numerous posts.

  • ERR = total number of engagements per post/ reach per post * 100

To identify the average, accumulate the all the ERRs from the posts you want to average, and divide by number of posts:

  • Typical ERR = Total ERR/ Overall posts

In other words: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%

Pros: Reach can be a more precise measurement than follower count because not all your fans will see all your content. And non-followers might have been exposed to your posts through shares, hashtags, and other methods.

Cons: Reach can vary for a range of reasons, making it a various variable to control. A very low reach can cause a disproportionately high engagement rate, and vice versa, so be sure to keep this in mind.

2. Engagement rate by posts (ER post): best for specific posts

Technically, this formula measures engagements by fans on a particular post. In other words, it’s similar to ERR, other than rather of reach it tells you the rate at which fans engage with your content.

Most social media influencers determine their average engagement rate in this manner.

  • ER post = Total engagements on a post/ Overall followers * 100

To compute the average, build up all the ER posts you wish to average, and divide by variety of posts:

  • Typical ER by post = Total ER by post/ Overall posts

Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%

Pros: While ERR is a much better method to determine interactions based upon how many individuals have seen your post, this formula changes reach with fans, which is usually a more steady metric.

To put it simply, if your reach changes frequently, use this method for a more accurate step of post-by-post engagement.

Cons: As mentioned, while this may be a more unwavering method to track engagements on posts, it doesn’t necessarily offer the full image because it doesn’t account for viral reach. And, as your fan count goes up, your rate of engagement might drop off a little.

Make certain to see this stat alongside fan growth analytics.

3. Engagement rate by impressions (ER impressions): finest for paid material

Another base audience metric you could choose to determine engagements by is impressions. While reach steps how many individuals see your material, impressions track how typically that content appears on a screen.

  • ER impressions = Overall engagements on a post/ Total impressions * 100
  • Average ER impressions = Total ER impressions/ Total posts

Pros: This formula can be helpful if you’re running paid content and require to examine efficiency based on impressions.

Cons: An engagement rate equation that utilizes the number of impressions as the base is bound to be lower than ERR and ER post equations. Like reach, impression figures can likewise be inconsistent. It might be a good idea to use this approach in conjunction with reach.

Find out more about the distinction in between reach and impressions.

4. Daily engagement rate (Everyday ER): finest for long-lasting analysis

While engagement rate by reach measures engagement versus optimal exposure, it’s still excellent to have a sense of how frequently your fans are engaging with your account daily.

  • Daily ER = Total engagements in a day/ Total followers * 100
  • Average Daily ER = Total engagements for X days/ (X days * fans) * 100

Pros: This formula is a good way to gauge how often your fans interact with your account every day, instead of how they communicate with a specific post. As a result, it takes engagements on brand-new and old posts into equation.

This formula can likewise be customized for specific usage cases. For example, if your brand just wishes to determine everyday remarks, you can adjust “overall engagements” appropriately.

Cons: There’s a fair amount of space for error with this technique. For instance, the formula doesn’t represent the fact that the very same fan might engage 10 times in a day, versus 10 followers engaging when.

Daily engagements can likewise vary for a variety of factors, including how many posts you share. Because of that it may be beneficial to plot day-to-day engagement versus variety of posts.

Growth=hacked. Set up posts, talk to clients, and track your efficiency in one place. Grow your company faster with Best SMM Panel.

5. Engagement rate by views (ER views): finest for video

If video is a primary vertical for your brand name, you’ll likely want to know how many individuals select to engage with your videos after seeing them.

  • ER view = Overall engagements on video post/ Total video views * 100
  • Typical ER view = Overall ER view/ Overall posts

Pros: If one of your video’s goals is to create engagement, this can be a good way to track it.

Cons: View tallies frequently include repeat views from a single user (non-unique views). While that viewer might watch the video numerous times, they might not always engage multiple times.

6. Expense per engagement (finest for determining influencer engagement rates)

Another useful formula to contribute to your social media toolbox is cost per engagement (CPE). If you have actually selected to sponsor material and engagement is an essential goal, you’ll wish to know how much that investment is settling.

  • CPE = Overall quantity spent/ Overall engagements

Most social media advertisement platforms will make this estimation for you, in addition to other object-oriented computations, such as cost-per-click. Make sure to check which interactions count as engagements, so you can be sure you’re comparing apples to apples.

How to determine engagement rate automatically

If you’re tired of determining your engagement rate manually, or you’re merely not a mathematics individual (hi!), you may want to consider utilizing a social media management tool like Best SMM Panel. It allows you to examine your social networks engagement across social media networks from a high level and get as detailed as you want with tailored reports.

Here’s an example of what taking a look at your engagement data in Best SMM Panel appears like:

Pursue free for 30 days Besides revealing you your general post engagement rate, you can likewise see what kinds of posts get the highest engagement (so you can make more of those in the future), and even how many people visited your site.

In Best SMM Panel reports, it’s extremely simple to see the number of engagements you got over a period of time, what is being counted as an engagement for each network, and compare your engagement rates to previous period.

Pro suggestion: You can schedule these reports to be developed immediately and remind yourself to sign in as typically as you want.

A terrific reward is that with Best SMM Panel, you get to see when your audience is probably to engage with your posts– and schedule your content accordingly.

What is an excellent engagement rate? The majority of social networks marketer concur that an excellent engagement rate is in between 1%to 5%. The more followers you have, the harder it is to attain. Best SMM Panel’s own social media group reported a typical Buy Instagram Verification engagement rate of 4.59% in 2022 with 177k followers.

Now that you understand how to track your brand’s social networks engagement, checked out how to boost your engagement rate.

Usage Best SMM Panel to track and improve engagement rates throughout all your social networks channels. Try it totally free today.

Get Started