This previous November, I chose to do an experiment. I wanted to see if LinkedIn pods actually worked or if they were just a waste of time.
For those of you who don’t understand what a LinkedIn pod is, it’s generally a group of people who consent to like, comment and engage with each other’s posts. The theory is that by doing this, your material will be increased by the LinkedIn algorithm. So, I decided to sign up with a couple of pods and test it out for myself.
I’m not necessarily a recognized LinkedIn believed leader with thousands of followers, but I publish about my writing work on a fairly regular basis and have actually even gotten a few clients through LinkedIn. So a couple of more followers and engagements with my posts definitely would not harm.
Here’s what I gained from my experience with LinkedIn pods.
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What is a LinkedIn pod?
Let’s start with the essentials.
A LinkedIn pod, often called an engagement pod, is a group of people who have actually accepted link and engage with each other’s material on LinkedIn. The concept is that by remaining in a pod, you’ll be able to increase your connections and, subsequently, your opportunities.
In an engagement pod, members consent to like, comment, share, and respond to each others’ posts on a regular basis. Frequently, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can view and connect with it.
The majority of engagement pods deal with the concept of reciprocity. So, if you want people to like, comment, or share your material, you’ll require to do the exact same for them.
Why use an engagement pod on LinkedIn?
Engagement pods are stated to be practical since they can:
- Enhance the reach of your content
- Assist you get more engagement on your material (likes, comments, shares)
- Deal extended networking chances
- Engage staff members to support your brand
The theory is that LinkedIn prefers posts with more engagement, so if you can get more likes and remarks, your post will perform much better.
This is especially essential since the LinkedIn algorithm divides content on the platform into 3 types:
- Spam: Posts with bad grammar, a lot of hashtags, or accounts that post too regularly may be marked as spam.
- Low-grade posts: Posts that do not follow finest practices, or don’t get enough engagement, will be labeled “low-quality.”
- Top quality posts: Posts that are easy to read, encourage concerns, and integrate strong keywords will be labeled top quality and, therefore, will be revealed to more users on LinkedIn.
The concern is: is engagement enough to make a post “high-quality” in the eyes of the LinkedIn algorithm? I set out to put this idea to the test.
How to sign up with a LinkedIn pod
There are a number of various methods to sign up with a LinkedIn engagement pod.
Initially, you can begin your own pod by creating a group message thread with LinkedIn users you wish to pod with. We’ll call this a manual LinkedIn pod.
Second, you can utilize LinkedIn-specific pods, where you join LinkedIn groups focused on developing pods. Browse “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones associate with your industry.
There are also third-party apps like lempod specifically constructed for automating LinkedIn engagement pods.
Lastly, LinkedIn pod groups exist on other social media sites. There’s the LinkedIn Development Hackers pod on Buy Facebook Verification and different other pods on platforms like Telegram.
I experimented with all four kinds of engagement pods to see which ones worked best. I utilized a different LinkedIn post for each technique so that I could precisely track any distinctions in engagement throughout techniques.
Here’s a breakdown of that procedure.
Manual pods: I used an article on scheduling Buy Instagram Verification reels.
Before the experiment began, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.
LinkedIn-specific pods: For this method, I used a blog post I ‘d shared on economic crisis marketing
. Prior to the experiment began, I had 5 likes, 189 impressions, 1 share, and 2 remarks
Automated LinkedIn pods:
I utilized a post I composed for Best SMM Panel on social media share of voice. Before the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 remarks. Cross-platform LinkedIn pods: I was unable to sign up with any cross-platform pods, so no posts were used here. Manual LinkedIn pod technique I started by producing a manual LinkedIn pod of my own.
I selected a small group of my author good friends (since they understand the research procedure)to pod up with. I sent them a fast message describing the strategy and encouraged them to connect with each other.
Fortunately, they’re all good sports, and I right away started receiving a barrage of LinkedIn alerts revealing the support of my pals.
I also instantly observed some brand-new(complete stranger )accounts creeping my LinkedIn profile. And I even got this message from a random”LinkedIn”staff member(quite particular this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" personal message from linkedin employee "width= "620 "height="504"/ > That all taken place in simply a couple of hours! LinkedIn-specific pod technique I also joined a few LinkedIn group pods concentrated on digital marketing and social media.
The variety of members actually varied in these groups. One had more than a million members, at the others had simply a couple of lots. I selected a mixture of high-member pods in addition to a few smaller ones. If
vanity metrics have actually taught me anything, it’s that even if a lot of people
are in your circle, it does not mean they’re in fact focusing. Some of the pods I found in my search were referred to as inactive, so I stayed away from those. Of all the groups I joined, Game of Content was the only one that appeared to have regular posts from other users. The guidelines of GoC were pretty simple: There is
just one post ever present in the group, and it’s made by an admin. They repopulate this post every couple of days so it remains pertinent. Group members can then talk about the post with their LinkedIn post link and other members are meant to engage with them. As I went through the weekday post comments, I did see great deals of people responding to remarks with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and comments from those very same group members
. So, yeah, this was working. At least in terms of gathering more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="video game of content
users commenting on each others linkedin posts”width= “620”height= “470”/ >
I entered and followed suit, engaging with published links and
commenting with my own link after I was done. And I gradually began to see engagement reciprocated on my own posts.
< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="game of content user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod technique I also set up the lempod extension on my Google Chrome browser. lempod uses a digital market filled with LinkedIn engagement pods you can join. I joined a couple of pods concentrated on digital marketing and social networks. The very first one I was accepted to was called”Content+ Social Network Marketing pod”. That appeared pertinent. I instantly posted the link to my post. Once I shared the link, the screen opened up to a huge chart, with a list of individuals
” Members who will engage”and”Members who have actually already engaged. ” I cross-checked the”Members who have already engaged”tab with my real post. And, yep. Sure enough, those users were now revealed as brand-new likes on my post.
Within simply a couple of minutes, my impressions had grown from 191 to 206. I likewise had six new comments. I enjoyed this number gradually climb over the next hour.
While I was seeing lots of engagement, I wasn’t seeing any profile views, direct messages, or anything else that may show these users were in fact thinking about my work.
Not to discuss, the engagement was coming in fast. Every 45 seconds there was another notification! Perhaps LinkedIn would consider my post viral? Or, maybe it would get identified as spam.
< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin alerts being available in 45 seconds apart"width="620" height= "1424"/ >
I let the automation run until I saw that every member of the pod had actually engaged. Two hours later, I had 54 likes, 261 impressions and 24 remarks! Cross-platform LinkedIn pods I did try signing up with the” LinkedIn Growth Hackers “group on Buy Facebook Verification, but I was never ever approved.
It seems this group may
be non-active now. I did not find any other active LinkedIn pods to join on other channels. Results TL; DR: Initially glance, it might appear like the Automated LinkedIn pod was the most effective pod, but I really think it was the Manual pod for reasons that I will discuss listed below. Either way, none of the LinkedIn pods really made a huge difference for me or assisted grow my presence on the platform significantly.
|Automated LinkedIn pod||54||24||0||261|
Keep checking out for more information and context on these outcomes.
This appeared like the most organic, most consistent approach. Due to the fact that I was leveraging individuals I already knew, the comments were genuine, pertinent, and genuine.
Not to point out, these individuals are in fact in my market– implying if my posts show up in their feeds to their connections, it may assist me network even more.
Absolutely nothing about this approach came off as spammy, though I do not know how reasonable it is to ask my friends to do this weekly.
Over the course of one week, my post got:
- 13 likes
- 3 comments
- 0 shares
- 507 impressions
LinkedIn-specific pods While this method brought in the most comments, reactions were unclear and less pertinent than those found in my manual pods. Plus, the majority of these people worked beyond my industry. So, there likely isn’t much advantage to my content appearing in their feeds or networks.
After the weeklong experiment, my post got:
- 13 likes
- 364 impressions
- 2 shares
- 6 comments
Automated LinkedIn pods This approach definitely generated the most likes and comments. However, I didn’t see any pertinent profile visits, direct messages, or connection demands come through. Also, while there were a lot of brand-new comments, they were all pretty much the exact same:
- “Truly cool Hannah!”
- “Fantastic post, Hannah!”
- “Thanks for sharing Hannah!”
To me, these unclear comments signal that none of these users really read my post (which makes sense, considering their profiles are being automated).
I can only imagine that other users might see this and think the exact same thing. My spam alert is sounding.
After 3 hours, my post got:
- 54 likes
- 24 remarks
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods I did not collect any additional engagement from this technique.
What do the results imply?
Here are the primary takeaways from my experiment.
Authentic pods have merit
There is definitely some engagement to be acquired from using LinkedIn pods. Pods that are made up of relevant, authentic connections within your industry can definitely help to amplify your content and get you more views, likes, and comments.
Spammy pods will not get you far
However, if you’re attempting to game the system by signing up with pods that have lots of phony accounts or that are unrelated to your market, you’re not going to see much benefit. So what if you got 50, 100, or 200 likes? They do not mean much if they’re originating from accounts that will never work with you.
LinkedIn pods ARE awkward
I believe what struck me most about this experiment was the discomfort that featured having many unconnected complete strangers present on my posts. Sure, from a glance it looks cool to have 50+ likes, however if anyone took a better look it would be quite obvious the engagement was spam.
Just as I would not suggest organizations purchase their Buy Instagram Verification fans, I wouldn’t recommend they use engagement pods. Perhaps, sometimes, where the pod members are hyper-relevant to your niche, it deserves it. However if it looks suspicious, possibilities are your audience will observe. And the last thing you desire is to lose their trust.
Focus on close, pertinent connections
If you still wish to join a LinkedIn pod after reading this, the very best method to use them is to sign up with ones that are relevant to your market which are made up of connections that you can authentically engage with. By doing this, you’re getting targeted engagement that can result in important relationships (and, ideally, real consumers).
Here are a couple of suggestions for finding the best LinkedIn pods:
- Have a look at groups related to your market or specific niche. Many of these will have pods connected with them.
- Ask trusted connections if they know of any good pods to sign up with.
- Develop your own pod with a group of like-minded individuals.
- Avoid overly spammy pods that are just concentrated on promoting material and not engaging in genuine conversations.
- Many of all, focus on excellent, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, absolutely nothing beats putting in the work, one post at a time.
Struggling to get adequate engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and enhancing LinkedIn content– along with all your other social channels– easy, so you can spend more time producing quality material, tracking your performance, and discovering your audience. Attempt it free today.