Google Answers If Dividing A Long Article Could Result In Thin Content

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In a Google Browse Office Hours video, Googler Lizzi Sassman responded to a question about thin material, clarifying a common misperception about what thin content really is.

Thin Material

The word thin methods lacking density or width.

So when we hear the term “thin material” it’s not unusual to think about thin content as a web page with very little content on it.

The actual meaning of thin content is more along the lines of material that does not have any added worth.

Examples are a cookie cutter page that hardly differs from other pages, and even a website that is copied from a merchant or maker with nothing additional added to it.

Google’s Product Evaluation Update extracts, to name a few things, thin pages consisting of evaluation pages that are just item summaries.

The hallmark qualities of thin pages is that they lack originality, are barely various from other pages and/or do not provide any particular included worth.

Entrance pages are a type of thin content. These are websites created to rank for specific keywords. An example can be pages created to rank for a keyword expression and various city names, where all the pages are practically the exact same other than for the names of the cities.

Are Short Articles Thin Content?

The individual asking the concern would like to know if dividing a long article into shorter short articles would result in thin content.

This is the concern asked:

“Would it be thought about thin material if a short article covering a lengthy topic was broken down into smaller sized articles and interlinked?”

Lizzi Sassman answered:

“Well, it’s tough to know without taking a look at that content.

However word count alone is not indicative of thin material.

These are two completely legitimate approaches: it can be excellent to have an extensive short article that deeply explores a topic, and it can be similarly simply as good to break it up into much easier to comprehend topics.

It really depends on the topic and the content on that page, and you know your audience best.

So I would focus on what’s most helpful to your users and that you’re supplying adequate value on each page for whatever the topic may be.”

Dividing a Long Post Into Several Pages

What the individual asking the question might have been asking is if was okay to split one lengthy subject across numerous pages that are interlinked, which is called pagination.

With pagination, a website visitor clicks to the next page to keep checking out the material.

The Googler presumed that the person asking the concern was splitting a long short article into shorter articles committed to the numerous subjects that the lengthy article covered.

The non-live nature of Google’s brand-new variation of SEO office-hours didn’t enable the Googler to ask a follow-up question to validate if she was understanding the concern correctly.

In any case, pagination is a fine method to break up a prolonged post.

Google Search Central has a page about pagination best practices.

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Featured image by Best SMM Panel/Asier Romero

Listen to the Google SEO Office Hours video at the 12:05 minute mark