Google E-E-A-T: How To Show First-Hand Experience

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Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater standards note the requirements Google looks for.

Google is upgrading the idea of E-A-T with an additional ‘E’ for experience.

The brand-new E-E-A-T acronym means Experience, Proficiency, Authoritativeness, and Trustworthiness.

Google’s search quality rater guidelines have been upgraded accordingly, with insight into how the business advises quality raters to assess a content developer’s know-how.

Google’s updated search quality rater standards state this about experience:

“Think about the level to which the material developer has the necessary first-hand or life experience for the subject. Many types of pages are reliable and achieve their purpose well when created by individuals with a wealth of individual experience. For instance, which would you trust: a product evaluation from somebody who has personally used the product or a “review” by someone who has not?”

In addition to including experience as a factor, Google is placing restored emphasis on trust.

See the diagram below for how trust is positioned in the center of experience, competence, and authoritativeness.

< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/screenshot-2022-12-15-at-2.08.43-pm-639b7a5933db8-sej.png"alt ="Google E-E-A-T: How To Demonstrate First-Hand Experience "/ > Trust is the most important part of E-E-A-T, Google says,”since untrustworthy pages have low E-E-A-T

no matter how Experienced, Professional, or Authoritative they might seem.”Experience, competence, and authoritativeness support a quality rater’s

trust assessment. If you’re following Google’s guidance concerning E-A-T as much as this point, you’re well on your method to building the level of trust Google’s quality raters are looking for.

Here’s how to guarantee you maintain that trust by showing first-hand experience.

How Google’s Quality Raters Evaluate E-E-A-T

Google’s search quality rater standards have several chapters examining E-E-A-T, from a high to a low level.

Chapter 4.5.2: Least Expensive E-E-A-T

Chapter 4.5.2 of Google’s search quality rater guidelines states:

“If the E-E-A-T of a page is low enough, people can not or should not use the MC of the page. If a page on YMYL topics is extremely inexpert, it should be thought about Untrustworthy and rated Lowest. Use the Lowest score if the site and material creator have an incredibly negative track record, to the extent that many people would consider the website or site unreliable.”

Chapter 5.1: Doing Not Have E-E-A-T

Chapter 5.1 of Google’s search quality rater standards has examples of what quality raters are instructed to search for when assessing a low level of E-E-A-T:

Low quality pages frequently do not have a proper level of E-E-A-T for the topic or purpose of the page. Here are some
examples:

  • The content developer lacks adequate experience, e.g. a dining establishment evaluation written by somebody who has never consumed
    at the dining establishment
  • The content developer lacks appropriate expertise, e.g. an article about how to skydive written by someone with no
    competence in the subject
  • The site or material developer is not an authoritative or credible source for the topic of the page, e.g. tax return
    downloads supplied on a cooking site.
  • The page or site is not trustworthy for its purpose, e.g. a shopping page with very little customer support
    details

Additionally, Google says a positive credibility can not conquer the lack of E-E-A-T for the topic or purpose of the page.

Chapter 7.3: High Level of E-E-A-T

Chapter 7.3 of Google’s quality rater guidelines knows regarding the criteria for accomplishing a high level of E-E-A-T.

Relating to showing experience, Google states:

“Pages with High E-E-A-T are reliable or very credible. Experience is valuable for practically any topic. Social media posts and forum discussions are often High quality when they include individuals sharing their experience. From writing symphonies to reviewing house devices, first-hand experience can make a social media post or discussion page High quality.”

Chapter 8.3 Extremely High Level Of E-E-A-T

Chapter 8.3 of Google’s quality rater standards knows relating to the requirements for attaining the highest level of E-E-A-T:

“Really high E-E-A-T is a distinguishing factor for Highest quality pages. A site or content developer who is the uniquely reliable, go-to source for a subject has very high E-E-A-T. A content creator with a wealth of experience may be thought about to have really high E-E-A-T for topics where experience is the main consider trust. A really high level of proficiency can validate a very high E-E-A-T evaluation. Really high E-E-A-T websites and content developers are the most relied on sources on the internet for a particular subject.”

Source: Google

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