How To Attain 7-Figures With Your Law Office Marketing Site

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Lots of law office are just renting space when it comes to their internet marketing.

Whether it’s Google pay-per-click (PAY PER CLICK) ads, Buy Facebook Verification Ads, or social networks, these channels typically yield just momentary wins. When you pull the financial investment, your results go away entirely.

Your website, on the other hand, can be a 24/7 selling tool for your law office practice. It can efficiently become your biggest asset, getting leads and cases while you sleep.

In this guide, we’ll talk about how to turn your website into the ultimate marketing tool for your law office practice and generate seven figures in revenue for your business.

A Well-Optimized Law Practice Website Can Yield Substantial Outcomes

With your law practice’s site, you can use content marketing to your benefit to generate financially rewarding outcomes for your organization. Material and SEO enable you to bring in users naturally and transform traffic passively into brand-new cases for your law firm.

As an example, a high-ranking webpage in a competitive market getting 1,000 users per month can get huge outcomes:

  • Transform visitors at 2-5% = 20-50 leads.
  • Convert even 10-20% of leads = 2-10 cases.
  • Typical $8000 income per case = $16,000-$80,000 regular monthly profits from one page.

Throughout a year, this might cause high six-figures to seven-figures in earnings!

The Structures Of A Revenue-Generating Law Firm Website

At its core, your law office website need to serve to speak to the needs, struggles, and interests of your target market. It needs to be laser-focused on your practice location, who you serve, and what you need to offer.

With this in mind, a well-crafted site content technique must define:

  • Your organization goals (the cases you desire).
  • What competitors are doing.
  • What pages to compose and keywords to target.
  • How to use your content budget.
  • Your editorial calendar.
  • The purpose/intent of each page.
  • PR and backlink technique.

Listed below, we’ll dive deeper into how to develop this method, construct out fantastic content, and attain your seven-figure income goals.

1. Specify The Cases You Desired

The initial step to developing a successful site marketing strategy is to define the kinds of legal cases you desire.

This activity will help you identify the kinds of individuals you want to reach, the kind of content you need to develop, and the kinds of SEO keywords you require to target.

That way, you wind up marketing to a more particular subset of potential clients, instead of a broad variety of users.

Unsure where to set your focus? Here are a couple of concerns that might help:

  • Which of your cases are the most successful?
  • What types of cases are you not getting enough of?
  • In what markets are you greatest?
  • In which markets do you want to improve?
  • Exist any practice areas you wish to explore?

At the end of this activity, you might decide that you want to bring in more family law cases, foreclosure law cases, or DUI cases– whatever it is, getting hyper-focused on the types of cases you wish to attract will just make your site marketing even more powerful.

2. Determine Your Leading Competitors

Among the best methods to “hack” your website marketing technique is to determine what’s working for your rivals.

By “rivals” we imply law firms that are working to draw in the kinds of cases you’re trying to draw in, at the same level at which your law practice is currently running.

I say this since I see lots of law office trying to out beat and outrank the “huge” fish and this can feel like a losing fight. You want to set your sights on your closest competitors, increase above them, and after that get more competitive with your strategy.

Here are a couple of ways to identify your closest rivals:

  • Conduct a Google search of your legal practice location + your service area (e.g., “family law Kirkland”, “DUI legal representative LA”, “Denver probate attorney” etc). Remember of the top-ranking domains (i.e., sites).
  • Usage SEO tools like Semrush or Ahrefs to browse your domain name. These tools will often appear close rivals to your domain.
  • Using the exact same tools above, perform natural research on your domain to see what keywords you are currently ranking for. Browse these keywords in Google and see what other domains come up.
  • Use these tools to determine the domain authority (DA) of your domain. Compare this to the other top-level domains to see which domains have an authority rating that’s similar to your own.

Make sure to take a look at your known service rivals as well.

These may or might not be ranking well in Google Search, but it’s still worth a peek to see if they are targeting any high-priority keywords that your website need to be targeting.

3. Conduct A Material Audit Of Your Site

Your next step is to conduct an audit of your present site. This will enable you to take stock of what material is performing well, and what content requires enhancement.

First, start with your primary service pages.

Usage SEO tools like Semrush or Ahrefs again to examine the rank (position), performance, and keywords of each page. Identify any pages that are ranking low, or not at all.

Then, find “low-hanging fruit” pages. These are the pages that are ranking around position 5-10. They need less effort to optimize to reach those higher rank positions– compared to pages ranking at, state, place 59.

Next, utilize the exact same tools to conduct a “space analysis” (most SEO tools have this feature).

This compares your site’s performance to that of your closest competitors. It will show you a list of keywords that your competitors are ranking for that your website is not ranking for at all.

Lastly, produce a stock of what pages you currently have, which require to be modified, and which you need to produce. Doing so will assist you remain organized and remain on task when developing your content technique.

4. Plan Your Content Silos

By this step, you will have a pretty good idea of what pages you currently have, and which pages are “missing out on” from your method (based upon the list of keywords you are not yet targeting).

From here, you will prepare what’s called “content silos”.

Here is the basic process:

  • Evaluation an existing service page (if you have one) and optimize it as best you can. Preferably, this is a page that’s already carrying out well and is otherwise a “low-hanging fruit” page.
  • If you don’t have any existing service pages, create one based upon one of your high-priority keywords. Again, these must be a keyword that is meant to attract your favored kind of cases.
  • Next, construct a “silo” of content around your primary page. To put it simply, develop brand-new pages that are topically connected to your primary service page, however that target slightly various keywords (preferably, “long-tail”, lower competitors keywords).
  • Include internal links between these pages and your primary service page.
  • In time, develop backlinks to these pages (through guest posting, PR, material marketing, etc)

Below is an example of a material silo method for “accident:”

Image from author, November 2022

5. Identify Supporting Subjects

As part of your website content method, you’ll then want to develop other supporting material pieces. This must be content that supplies value to your potential clients.

Frequently asked questions, blogs, and other service pages can support your primary pages.

For example, if you are a DUI legal representative, you may wish to publish a FAQ page that deals with the primary questions customers have about DUI law, or a blog post entitled “What to Do When You Get a DUI.”

There are a few tools you can utilize to research supporting topics:

  • Semrush– Use this tool to identify untapped keywords, content topics, and more.
  • AlsoAsked — Recognize other concerns people have actually looked for appropriate to your primary topic.
  • Answer the Public– Use this search listening tool to identify subjects and concerns related to your practice area.

Below is an example of how the full material silo can come together for “Los Angeles Cars And Truck Mishap Lawyer:”

Image from author, November 2022 6. Construct An Editorial Calendar As soon as you have all of your content ideas down on paper, it’s time to develop your

editorial calendar. This is essentially a strategy of what material you require to produce when you want to release it, and

what keywords you plan to target. This can be as basic as a Google Sheet or as elegant as a job management tool(like Monday.com or Asana). Here are a few tips to get you started: Always focus on main pages. These should be the first content pieces you create on your

site. Create or modify your primary pages and

  • monitor their efficiency. Usage Google Analytics and other SEO tools to keep your eye on how
  • your material is performing. Depending on spending plan and urgency, you may begin with all main pages, or go silo by silo. Determine which service pages are most important to you.
  • You can create all of your primary pages at the same time, or establish the entire silo as you go. Keep a record of your target keywords. Just because you” enhance “for them doesn’t indicate your material will automatically rank for your target keywords.
  • In your editorial calendar, keep track of the keywords you want to target– by page– so you have a record of your initial SEO method. What Makes A Winning Law Firm Website Method? The key to accomplishing 7 figures with your law practice site is content. Material enables you to target

your ideal customers, attract your preferred cases, engage your audience, and so much more. A well-thought-out material strategy will empower your site

to accomplish more for your organization than any other marketing channel could! Above, I outline a couple of steps to developing this kind of

winning technique. But, accomplishing excellence takes time. I suggest keeping your eye on the prize, monitoring efficiency, and making updates as you go along. This will help you reach your desired result. More resources: Included Image: PanuShot/Best SMM Panel