Is IP Address A Google Ranking Aspect?

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Does the IP address of your website’s server impact your rankings in search results? According to some sources around the internet, your IP address is a ranking signal used by Google.

However does your IP address have the possible to assist or harm your rankings in search? Continue reading to learn whether IP addresses are a Google ranking element.

The Claim: IP Address As A Ranking Aspect

Articles on the internet from reliable marketing sites declare that Google has more than 200 “known” ranking factors.

These lists frequently consist of statements about flagged IP addresses impacting rankings or higher-value links since they are from different C-class IP addresses.

Screenshot from HubSpot.com, June 2022 Fortunately, these lists stimulated numerous discussions with Google staff members about the validity of IP addresses as ranking factors in Google’s algorithm.

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The Proof Against IP Address As A Ranking Element

In 2010, Matt Cutts, former head of Google’s webspam group, was asked if the ranking of a customer’s site would be affected by spammy websites on the exact same server.

His action:

“On the list of things that I stress over, that would not be near the top. So I understand, and Google understands that shared webhosting takes place. You can’t truly control who else is on that IP address or class c subnet.”

Ultimately, Google chose if they took action on an IP address or Class C subnet, the spammers would just move to another IP address. Therefore, it wouldn’t be the most efficient way to deal with the issue.

Cutts did note a specific exception, where an IP address had 26,000 spam sites and one non-spammy website that invited more analysis however repeated that this was an exceptional outlier.

In 2011, a tweet from Kaspar Szymanski, another former member of Google’s webspam team, noted that Google can do something about it when complimentary hosts have been massively spammed.

In 2016, during a Google Webmaster Central Office Hours, John Mueller, Search Supporter at Google, was asked if having all of a group’s websites on the exact same c block of IP addresses was a problem.

He addressed:

“No, that’s perfectly fine. So that’s not something where you artificially require to purchase IP address blocks to just shuffle things around.

And particularly if you are on a CDN, then possibly you’ll wind up on an IP address block that’s utilized by other companies. Or if you’re on shared hosting, then these things happen. That’s not something you require to artificially walk around.”

In March 2018, Mueller was asked if an IP modification with a different geo-location would impact SEO. He reacted:

“If you move to a server in a various place? Generally not. We get enough geotargeting details otherwise, e.g., from the TLD & geotargeting settings in Search Console.”

A few months later on, Mueller responded to a tweet asking if Google still counted bad neighborhoods as a ranking signal and if a dedicated IP was required.

“Shared IP addresses are great for search! Lots of hosting/ CDN environments use them.”

In October 2018, Mueller was asked if the IP address area mattered for a site’s rankings. His reaction was just, “Nope.”

A few tweets later on, within the same Buy Twitter Verification thread, another user commented that IP addresses mattered relating to backlinks. Mueller again responded with an easy “Nope.”

In June 2019, Mueller got a concern about Google Browse Console showing a website’s IP address rather of a domain name. His answer:

“Typically, getting your IP addresses indexed is a bad idea. IP addresses are often temporary.”

He recommended that the user ensure the IP address reroutes to their domain.

A couple of months later on, when asked if links from IP addresses were bad, Mueller tweeted:

“Links from IP addresses are definitely great. The majority of the time, it suggests the server wasn’t established well (we canonicalized to the IP address instead of the hostname, easy to fix with redirects & rel=canonical), but that’s simply a technical detail. It doesn’t mean they’re bad.”

In early 2020, when inquired about getting links from different IP addresses, Mueller said that the bad part was the user was making the backlinks themselves– not the IP addresses.

Then, in June, Mueller was asked what occurs if a website on an IP address bought links. Would there be an IP-level action taken?

“Shared hosting & CDNs on a single IP is really typical. Having some bad websites on an IP does not make whatever on that IP bad.”

In September, during a discussion about bad communities impacting search rankings, Mueller specified:

“I’m not aware of any ranking algorithm that would take IPs like that into account. Look at Blogger. There are great websites that succeed (neglecting on-page constraints, and so on), and there are dreadful websites hosted there. It’s all the same facilities, the exact same IP addresses.”

In November, Gary Illyes, Chief of Sunlight and Joy at Google, shared a fun truth.

“Fun fact: altering a website’s underlaying infrastructure like servers, IPs, you name it, can alter how quick and often Googlebot crawls from stated website. That’s due to the fact that it really discovers that something altered, which triggers it to relearn how quick and frequently it can crawl.”

While it’s interesting info, it seems to impact crawling and not ranking. Crawling is, of course, needed to rank, however crawling is not a ranking element.

In 2021, a Buy Twitter Verification user asked if IP canonicalization might positively impact SEO. Meuller responded:

“Unless folks are linking to your site’s IP address (which would be unanticipated), this wouldn’t have any effect on SEO.”

Later in December, when asked if an IP address rather of a hostname looks uncommon when Google examines a link’s quality, Meuller mentioned, “Ip addresses are fine. The web has lots of them.”

If you’re stressed over your IP address or hosting company, the agreement appears to be: Do not worry.

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Our Decision: IP Address Is Not A Ranking Factor Anymore

Maybe in the past, Google experimented with IP-level actions against spammy sites. But it needs to have found this inadequate since we are not seeing any verification from Google representatives that IP addresses, shared hosting, and bad areas are a part of the algorithm.

Therefore, we can conclude for now that IP addresses are not a ranking factor.

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