Microsoft Announces Shop Ads & Other Updates

Posted by

Microsoft released its newest round of advertising product updates today.

Among the top updates is the launch of Microsoft Store Advertisements on desktop gadgets.

The updates to Microsoft’s advertising products include:

  • Microsoft Shop Advertisements
  • In-Market Audience Growth
  • Responsive Search Advertisements Update

Let’s dive into each upgrade and how to take advantage of each as an online marketer.

Expand Reach With Microsoft Store Ads

If you remain in the app or gaming market, this upgrade is for you.

This new format will showcase your ad in the Microsoft Shop app on Windows 10 and 11 desktop gadgets.

More particularly, the advertisements will display in the Apps and Video gaming tabs in the store.

Here’s an example of what Microsoft Store advertisements will look like:

Image credit: Microsoft Advertisements Blog, January 2023 Some of the benefits of the new Microsoft

Shop ads consist of the following: Expanded discovery of your app or game on additional gadgets Easy project setup and management within the Microsoft Ads platform Compatibility with the current UET tag to track behavior To start with Microsoft Shop advertisements

  • , you’ll require to submit your brand and link shop products to your
  • Microsoft Advertising account. Once approved, you can start utilizing this format instantly. In-Market Audiences Broaden Internationally This next Microsoft Marketing update is for global marketers. Just announced, the In-Market audience sectors expanded to new markets in the Middle East and Africa. With the expansion, 71

    In-Market audiences are now readily available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Final Call For Expanded Text Advertisements While not a brand-new upgrade, Microsoft reminded marketers that January 31 is the last day
  • to develop or edit any Expanded Text Advertisement.

    Beginning February 1, the just brand-new search advertisements that

  • can be created
  • are Responsive
  • Search Advertisements. If you have existing Expanded Text Advertisements in your account, they will
  • continue to serve. Nevertheless, you won’t be able to develop or edit ETAs
  • after the January 31 deadline.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Search campaigns in tandem with Google Browse projects. Google was the very first to officially sunset ETAs on June 30, 2022. What To Anticipate From Microsoft Ads In 2023 At the end of their January

    product update, Microsoft teased a couple of highlights of what’s to come in the list below year.

    From the main statement, it appears that Microsoft will continue to separate its advertisement platform from Google by concentrating on the following: Local Browse ads

    Marquee advertisements Extra vertical advertisements If you’re not familiar with vertical advertisements from Microsoft Advertisements, they formally debuted in September 2021. Currently, vertical ads are available for the following

    products: Automotive Credit card Cruises Health insurance Professional services Trips and activities It will be intriguing to hear what additional verticals Microsoft focuses on in 2023. Stay tuned for Microsoft’s next product updates coming February 7. Featured Image: monticello/Best SMM Panel