Most Significant Difficulties Dealing With SEO In 2023 [Study Outcomes]

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When you’re preparing your technique for next year, it’s essential to plan for potential upsets and obstacles ahead.

This year, SEO specialists conquered difficulties postured by a lack of resources, issues with method, and the ability to scale processes.

Looking ahead to 2023 and beyond, our State of SEO report discovers practitioners expect machine learning and AI, Google updates, and the deprecation of third-party cookies to blaze a trail as the greatest shifts in SEO.

In this short article, we’ll sum up essential data points from our report, emphasize three significant challenges in specific, and take a look at relevant SEO patterns that can aid in your method development.

Last but not least, we’ll go over the ramifications developments in machine learning and AI has on search marketing. Will this new search technology pose a difficulty for you and your company? Continue reading to learn what our specialists state.

All of the insights here are driven by our first-party study information in the yearly State Of SEO Report.

Summary Of Report Findings

When asked what were the most significant SEO obstacles over the last 12 months, participants specified:

  1. Lack of resources (14.9%).
  2. Strategy issues (12.3%).
  3. Scaling processes (11.9%).
  4. Pandemic-related problems (11.2%).
  5. Positioning with other departments (10.7%).

Budget cuts fell from the top obstacle SEO experts faced in 2021 to number six this year.

Nevertheless, the reality that absence of resources and scaling procedures were top challenges in 2022 suggests that 2021’s budget plan cuts had a long lasting impact.

Looking ahead to prospective hazards in 2023, we asked participants to pick up to 3 “greatest shifts” and market modifications in SEO. Here are their leading responses:

  • Machine learning and AI (18.7%).
  • Google updates (18.0%).
  • Third-party cookie deprecation (13.9%).
  • Google zero-click pages (12.9%).
  • Competitors for talent (11.5%).

Elements SEO specialists are watching as emerging factors are:

  • Machine learning and AI (11.3%).
  • Core Web Vitals (10.8%).
  • EAT & relied on sources (10.2%).
  • Mobile SEO (9.8%).
  • SERP features (8.3%).

SEO Pros Typically Deal With Limited Resources

Absence of resources came in as the leading obstacle dealt with by SEOs in 2022.

There’s little doubt that the industry is feeling the results of budget cuts incurred in 2021, though another reason for the minimal resources is that numerous SEOs aren’t working with large groups.

Over 40% of participants report working with a team of 10 or less members, while approximately 5% said they work on their own.

Including new team members might show tough in the next year or 2.

The State Of SEO Report enters into much deeper detail about the challenges dealing with SEO specialists and what they’re worried about next year.

Recent And Continuing Development Might Show Challenging

Several of the SEO shifts anticipated for 2023 and beyond are potential impediments to development.

Current and continuing growth might show difficult without the ability to scale as a group, and competitors for skill is expected to be a significant cause for concern over the next two years.

Deprecation of third-party cookies makes it challenging for SEO pros and online marketers to sustain recent growth, as they’ll be expected to provide the very same or much better results with fewer information.

Method Is A Concern For Lots Of SEO Pros

SEOs noted technique problems as one of their greatest challenges over the last 12 months.

Technique issues may suggest that SEO specialists are struggling to show their ROI (return on investment).

While over half of SEO specialists (58.0%) we surveyed reported a boost in the ROI for their work, lots of had a hard time to prove ROI, and 29% of SEO professionals reported sensation ambivalent about their ROI.

In our chapter on Winning Methods And Determining SEO Success, we talk about how ROI problems are frequently the result of a disconnect between a brand’s target goals and the information being tracked.

SEO Pros Anticipate Machine Learning And AI To Have A Huge Impact

Topping the list of greatest shifts over the next two years, as expected by SEO pros, is machine learning and AI.

Furthermore, machine learning and AI were the leading actions when SEO pros were asked to rank what they believe will be the most crucial emergent factors in 2023.

To comprehend better why machine learning and AI are at the top of everyone’s minds, we turned to our internal experts to get more context.

Shelley Walsh, the SEO content strategist at SEJ, does not see AI and artificial intelligence being able to replace human decision-making any time soon. Further, she does not encourage relying too heavily on AI-powered tools for developing material:

“As a disruptor, I can’t yet see AI having the ability to replace vital choices and choices where there are a number of paths to take, and you need to make a choice based on proficiency. The tool is only as good as the person driving it. At the minute, there is a flood of tools powered by GPT-3.

These are fantastic for low-end volume content, such as item descriptions, but they broaden the divide and elevate well-researched idea leadership quality material. As niches online ended up being filled by AI-spun material, the quality will be the only way to stick out. Eventually, overuse will only have a damaging effect.”

To see all of the first-party study information and learn more insights, download the State Of SEO Report.

Included Image: Paulo Bobita/Best SMM Panel